Jewellery is a billion-pound industry that so many individuals and businesses are federated masses of profit. Jewellery has been a sought-after product for thousands of years, and with the rise of e-commerce, things have only got bigger for the jewellery industry. E-commerce seems like a saturated market with so many people trying to achieve the same thing, which is building a brand and making lots of money. There is however still an immense opportunity for businesses to get into the market. All it takes is the correct strategy, and also the drive to keep pushing when you are faced with failures and losses. In this blog post, we will discuss the foundational aspects you should have in place if you are considering selling jewellery through e-commerce.
First things first, you need to see a gap in the market. Jewellery has so many layers to it. Whether you are looking to specialise in antique diamond rings, or you are looking to have a site that offers an array of different jewellery items, you need to establish your unique selling point if you hope to become a leader within your category. Carry out extensive market research to see what might be missing from the market, and even carry out research from consumers themselves to see what they feel is missing from the industry. Make sure your business offers something that no one else can, and build your brand around this USP.
Next, you need to find the target marker you are going to sell your products to. Who is your ideal customer? What exactly will bring them to your online store instead of shopping with others? Make it clear the group of consumers you wish to target. Making the target too widespread will make it harder to target specific niches. Making it too small may limit the growth you have if you find success in the short term. Find the right group for you, and match them depending on genders, interests, hobbies, professions, and also what they might earn depending on the expenses of the product you are selling. This will also support you if you decide to start online advertising through platforms such as Facebook and Google.
Finding the best supplier to provide quality products is essential. You might have your brand and audience on point, but if the physical product is no good, you will experience little growth and poor reviews from customers. If you are selling on a large scale. Try out various suppliers and ask small control groups what they think of the different products. If you are more bespoke and selling hatton garden engagement rings, for example, make sure there is evidence of the product’s legitimacy and quality.
Finally, you need to make sure that your customer service is on point. Customers need to feel heard and their queries need to be effectively answered. If you are outsourcing customer service, make sure the team is qualified and completely understands the running and standards of the business. The last thing you want is bad reviews from inadequate customer service.
Overall, there is a lot of opportunity for businesses to do well in e-commerce. Jewellery is a sought-after product no matter the environment, so establish the type of product you are selling, find your target market, and make sure you are selling quality goods to gain a good reputation and experience repeated sales.